Marketing Manager

An exciting opportunity has presented itself to work in our Marketing & Business Development department.

Department:     Marketing & Business Development

Salary:  DOE + Bonus & Benefits

Location:          Milton Keynes

Job type:          Permanent

Ref No:             ELM/MK

About Franklins

Franklins Solicitors LLP is one of the foremost solicitors in the Midlands and is highly quality –assured having achieved accreditation to ISO 9001 and The Law Society quality accreditation, Lexcel. Established in 1982, the Firm has offices in Central Milton Keynes and Northampton and employs over 100 staff offering expertise in: Corporate Services, Commercial Property, Debt Recovery, Dispute Resolution, Employment Law, Family Law, Intellectual Property, Residential Property, Mediation, Wills, Trusts and Probate.

We set our own standards above and beyond what is expected in the legal profession and believe that excellence is not an exception, but routine in dealing with every client and their individual needs. This mentality runs through to our core values of passion, excellence, Trust and united, which relate to our key strength and differentiator in the marketplace, our people. We are committed to recognising and developing talented individuals to provide a first class client service that sets us apart from the vast majority of other law firms and legal service providers.

The Role

To facilitate and support our ambitious plans, we’re looking for a Marketing Manager to join our dynamic team. This is a challenging role where you will be responsible for the development of strategic campaigns, ensuring that they are delivered within budget and to timescales whilst also monitoring the effectiveness of the campaigns.

You will be responsible for the delivery of projects, from concept through to inception and reporting on the outcomes of campaigns and marketing tactics to the board of Directors.

Main responsibilities of this role will include:

• Creating, implementing and evaluating marketing plans for specific areas of the business and cover the different range of marketing tactics.
• Develop a creative content strategy for specific areas, identifying key audiences with defined messaging and supporting the production of content including PR, blogs, news, videos, podcasts, social media etc.
• Develop and maintain an understanding of routes to markets, segments, key-driver, customers, potential customers and competitors within each segment so that campaigns are targeted and deliver value and competitive advantage.
• Use analytics data to review and understand the effectiveness of campaigns, be able to identify and introduce improvements and report on return on investment.
• Event planning and management; both virtually and in person.
• Work closely with the board of Directors and manage third party consultants and agencies to maximise opportunities for the business.
• Manage the marketing budget.

Required Skills and Experience:

• 2 – 3 years’ experience in a similar role with proven record of creating and implementing a marketing plan.
• Educated to degree level or hold a Level 6 or Level 7 CIM Qualification.
• Demonstrable experience of delivering targeted marketing communications and reporting on the effectiveness of such.
• Experience in targeting both B2C and B2B.
• Adhere to the Firm’s compliance obligations.
• Maintaining personal training and development.

What you get in return

Upon joining the Franklins family, you will receive:

• Salary commensurate with experience.
• 25 days holiday per annum plus bank holidays and Christmas closure.
• 4 x Death in Service.
• 24 hour employee assistance programme.
• After completing 3 months with the Firm, you will also be eligible to join the Firm’s pension plan.

How to apply

Please send a copy of your CV and a covering letter, detailing how your skills and experience meet the requirements of the role, to Emma McNally, Partner and Practice Manager at emma.mcnally@franklins-sols.co.uk. Please ensure you quote the vacancy reference number: ELM/MK.

Please note: Whilst we appreciate the applications received from each and every individual in respect of advertised vacancies, due to the high number of responses received it is not always possible to answer each applicant individually. Therefore, if you have not had a response within two weeks of the closing date for applications it means that on this occasion your application has not been successful.